Natura Viva has Good Travel Seal certification and the Sustainable Travel Finland -label
Natura Vivan operates responsibly and has certified its own operations with the Good Travel Seal certification and earned the Sustainable Travel Finland label. The GTS certification and the STF label are earned by actively making responsible choices and reporting on them comprehensively.
We are committed to environmentally friendly and sustainable travel, and we take into account:
Nature biodiversity in the destinations we operate in
Responsible use of resources
Raising environmental awareness among our customers
Natura Viva encourages all tourism businesses to engage in responsible practices. Certification and the STF label are not only a means of verifying sustainable practices. Third-party sustainability auditing organisations can provide concrete support for the development of corporate sustainability.
Good Travel Seal -certification
The Good Travel Seal is a well-known sustainability certification for the tourism industry that helps companies to assess and develop the sustainability of their business. The Good Travel Seal is a three-level certification, and in order to be awarded the Sustainable Travel Finland label, a company must achieve at least level 2.
Requirements for the second level of Good Travel Seal certification:
The company must assess its own operations against 76 criteria.
In order to meet each criterion, the company must provide a written explanation of its activities and the necessary documentation.
Good Travel Seal experts will assess the company's reports against the criteria and request additional information if necessary.
The company must meet at least 75% of the criteria.
After the survey, a separate audit takes place, either online or at the company's premises.
After the survey and audit, Good Travel Seal will make the final decision on certification.
Good Travel Seal certification is renewed every two years. Natura Viva completed the certification in early 2024 and will renew in January 2026.
Sustainable Travel Finland - label
The Sustainable Travel Finland programme is a sustainable tourism label and development path developed by Visit Finland. The STF label is awarded to companies that are committed to environmentally friendly, responsible and continuously developing tourism.
The STF programme helps tourism businesses and regions to develop their operations in a more sustainable direction. It provides practical tools for making sustainable choices. To obtain the STF label, a company must certify its own operations, as in the case of Natura Viva, by completing the Good Travel Seal certification.
Metsähallitus partner company
Natura Viva provides nature tourism services in the Teijo and Nuuksio National Parks and is committed to Metsähallitus' principles of sustainable tourism:
We support the conservation of the sites' values and promote their protection.
Minimise environmental impact.
Strengthening localism
Promoting the well-being and health of the sites
Promoting local economic growth and job creation
Communicating the values and services of the site together
Tourism in protected areas must be responsible
Metsähallitus has prepared a comprehensive report on sustainable business in protected areas. The main purpose of protected areas is to protect the most vulnerable nature. However, such areas are also the focus of tourism demand, which creates a need for responsibly produced services.
