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Certifications

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Sustainable tourism certifications and commitments in Finland – Natura Viva

Natura Viva has been certifying its sustainability work since 2020. We operate responsibly and are currently applying for the Biosphere certification while renewing the Sustainable Travel Finland (STF) label. These recognitions are earned through active, responsible choices—and by reporting on them transparently and thoroughly.

Our commitment to responsible nature tourism

We are committed to environmentally friendly, sustainable tourism. In our operations, we focus on:

  • Protecting biodiversity

  • Using resources responsibly

  • Increasing customers’ environmental awareness

We also encourage other tourism businesses to commit to responsible practices. Certifications and the STF label don’t just verify sustainable actions, but third-party sustainability auditors can also provide concrete support for developing corporate responsibility.

Sustainable Travel Finland label (renewal in spring 2026)

The Sustainable Travel Finland programme is a sustainability label and development path created by Visit Finland. The STF label is granted to companies committed to environmentally friendly, responsible tourism—and to continuous improvement.

The programme supports tourism companies and destinations in developing more responsible operations and provides practical tools for making sustainable choices. To receive the STF label, a company must certify its operations—for example, in Natura Viva’s case by completing the Good Travel Seal certification.

Partner company of Metsähallitus

Natura Viva provides nature tourism services in Teijo National Park and Nuuksio National Park, and we are committed to Metsähallitus’ principles of sustainable tourism:

  1. We support the preservation of site values and promote nature protection.

  2. We minimise environmental impact.

  3. We strengthen local identity and localness.

  4. We promote wellbeing and health benefits created by the destination.

  5. We support local economic growth and job creation.

  6. We communicate together about the destination’s values and services.

Responsible tourism in protected areas

Metsähallitus has published a comprehensive report on sustainable business in protected nature areas. The primary purpose of protected areas is to safeguard the most vulnerable nature—yet they also attract visitors, which creates a need for responsibly produced services.

Additional information